About Us

At LF RUBY, we offer a fresh perspective on equestrian products for you and your horse. We curate colors and designs that can stand on their own or be mixed and matched into your own ensemble. Our products are worth collecting but built for daily wear so that you can express your style on every single ride, not just on picture day. We want you and your horse to look great, feel great, and perform at your best.


A Note From Our Founder

Hi, I’m Ruby. Like you, I’m happiest on my horse. I always try to make the most of every ride, so I seek out high-performance equestrian products that work for my horse and express my own style. After years of mixing and matching all the top equestrian brands, I realized I could do better. So I founded LF RUBY to bring you effortless style and functionality for you and your equine partner.

Here’s to our unicorns

- Ruby